- the messaging deep dive
To resonate with your audience, your messaging has to be simple and focused. It has to be directly connected to your audience's questions/problems and integrated with an effective sales process you can use to communicate with your prospects.
Who is your ideal customer? What questions do they have? How do you solve their problems? What do you do better than anyone else in the world? How will that make a difference in the life or business of your prospect?
These are just a few of the things we'll address in the Messaging Deep Dive.
- to succeed, your message has to be clear!The Incredible Hulk does one thing, and one thing really well: he smashes stuff.The challenge with most businesses - and particularly their messaging - is they try to be everything to everyone. Instead of just "smashing things," which is what they do best, they also try to run faster than speeding bullets, swing from spider webs, and lasso the bad guys.Superheroes typically have ONE primary super power, and that's what they focus all their energy on. Otherwise, you wouldn't have the Fantastic Four, you'd have the Fantastic One - the invisible, super-stretchy, rock-bodied, fire-changing woman!But, that's not how it works. There's no doubt in your mind what Spider Man does or what super power belongs to the Human Torch!In order for your audience to know what you do, understand how your product or service will help them (save money, make money, save time, reduce stress, increase joy, etc.), and exactly what they need to do to get it, your message must be clear and concise.