The idea of Marketing Automation might seem impersonal, but when done well, it's actually an effective way to truly personalize a prospect's experience with your company. From the first "touch" to an actual conversation with you or your sales team, marketing automation gives you the ability to specifically address the questions (and potential push-backs) your prospects have throughout the sales process.
Your Marketing Automation Blueprint details each step of the communication process, from Awareness to Action to Nurturing to Decision.
This Blueprint helps define a targeted and effective sales process, unique to your business and specific to the value you provide and the education you offer to your prospects. We call this your "sales engine."
But like any engine, your sales engine won’t run without fuel. The fuel for your sales engine is content. Content that answers questions. Content that educates. Content that overcomes objections. Content that converts.
Through the Marketing Automation Blueprint, you'll get at least 50 specific content topics (for blogs, videos, e-books, etc.) that will ensure your sales engine attracts leads when they are looking for answers to their questions and nurtures their interest to a point of qualified sales engagement.