• We are the professor x to your wolverine

    Every superhero needs a guide...someone who asks the hard questions, shows them "the way," and helps teach the superhero to use his or her powers for good.

  • a guide will help take you where you want to go

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    Like Professor X to the X-Men or Nick Fury to the Avengers, a mentor helps superheroes go from average to superhuman. He doesn't give them their super powers, but he helps them understand how to use those powers for good, he shows them "the path" to find what they are truly looking for, and he pushes them to the limit to reach their potential.


    Where do you want to go? I'd like to help get you there.

  • who is matt white?

    Hi. I'm Matt White. My passion is helping.

    In fact, I love helping so much that I wrote a book a couple years ago called, Stop Selling, Start Helping (And Watch How Your Business Grows!). And, that passion for helping is also what drove me to develop the SUPERHERO Arsenal. While every business is unique, the characteristics of effective messaging, marketing and sales follow a similar formula across all companies, industries and products. That formula looks like this:
    Clarify Your Message + Exposure to the Right Audience = Business Growth
    Whether you need every weapon in the SUPERHERO Arsenal or just one or two of them, the goal is to push you and your business to "superhero status" in the eyes of your customers, prospects, and even your competitors.
    What does that look like? My hope is that you will move from experiencing frustration, anxiety and disappointment in your business to regaining the excitement, joy and energy you once had - either when you started the business or when you first took over.
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    Over the years, I've worked with a variety of companies, both large and small...

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    get a free website audit

    Get a free video review of your website. You'll get an honest analysis of your website and recommendations to "fix" what might need improvement.


    Totally FREE - no strings attached!

  • How It Works


    Schedule a Discovery Call

    Schedule a no-strings attached, 30-minute call that gives you a chance to ask some questions, and it allows us both an opportunity to get to know each other and see if there's a "fit."


    Decide if there's a good fit.

    We understand not everyone is a good fit for the SUPERHERO Arsenal sales and marketing program. After the Discovery Call, we'll both know if it's what you need to help your company grow.


    Pay AFTER your first session.

    The first step is the Messaging Deep Dive, a focused in-person session with you and your team that brings clarity to your message. If you're not happy with the session, you don't pay a dime.


    Celebrate Your Success!

    The whole reason for going through this process is to GROW YOUR BUSINESS and for you to be able to enjoy the benefits of that SUCCESS. We'll be celebrating that with you!