- the business growth game plan
While the Incredible Hulk sometimes "grows" unexpectedly, that's not often the case for a business.
A game plan for growing your business must include practical actions that can be followed, repeated, measured, and improved over time. Measurement must be precise, actionable, and meaningful to your business objectives. You don’t just want to know that prospects are engaging with your brand message; you want specific steps to continue to improve that engagement.
We all know you can’t grow your business without sales, and every company’s sales process is unique. A plan for growing your business should capture the steps your prospects go through from getting to know you to trusting you with a purchase. Today, more than 70% of the purchase decision being made before a you even know a prospect is interested. Your Business Growth Game Plan will define the marketing and sales strategies and tactics that will attract the right prospects, turn them into happy customers, and ultimately grow your business.The Business Growth Game Plan delivers a "manual" you and your team can follow to ensure success.
other weapons in your superhero arsenal...
- to succeed, your message has to be clear!The Incredible Hulk does one thing, and one thing really well: he smashes stuff.
The challenge with most businesses - and particularly their messaging - is they try to be everything to everyone. Instead of just "smashing things," which is what they do best, they also try to run faster than speeding bullets, swing from spider webs, and lasso the bad guys.Superheroes typically have ONE primary super power, and that's what they focus all their energy on. Otherwise, you wouldn't have the Fantastic Four, you'd have the Fantastic One - the invisible, super-stretchy, rock-bodied, fire-changing woman!But, that's not how it works. There's no doubt in your mind what Spider Man does or what super power belongs to the Human Torch!In order for your audience to know what you do, understand how your product or service will help them (save money, make money, save time, reduce stress, increase joy, etc.), and exactly what they need to do to get it, your message must be clear and concise.
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