What Are You Known For?
Captain America is known for his indestructible shield.
Wonder Woman is known for her magical rope.
The Incredible Hulk is known for smashing stuff.
What is your business known for?
Maybe you have a great location. Maybe you’re known for your superior customer service. Maybe you have a patented process or product that no one else has. You may even offer the best product or service in your industry.
All those things are great, but the companies that truly succeed are the ones that are known for SOLVING A PROBLEM.
You can have awesome people, a great location, a fantastic product - but if your audience doesn’t know what problem you help them solve, you’ll lose every time. In fact, a decent product that clearly states the problem it solves will sell more than a great product that’s unclear about how it helps solve a problem.
People are selfish.
That may sound harsh, but it’s the truth. We don’t buy the best product. We buy the product that we think will solve a problem we’re dealing with. Sometimes that is the best product, but most times it’s not.
Don’t talk about how great your product is; share how your product will help make your customer’s life better.
Don’t say you have a great location; tell your audience how you’ll save them time.
Don’t focus on your people; talk about how amazing your customer’s experience will be.
What problem do you solve for your customers? That’s what you should be known for.