Get Rich. Target a Niche.
You've probably heard that phrase before, but do you live by it? Do you actually focus your messaging, marketing and sales efforts on ONE specific niche? I have found that it's actually one of the most difficult things for businesses (business owners, in particular) to do. And yet, the benefits of focusing on a niche audience truly do lead to more opportunities, higher margins, and a better product/service for your customers.