Don't Be Afraid to Ask for the Sale
Don't be afraid to ask for the sale - especially online. We tend to soften the "ask" with words like "Contact Us" or "Get Started" or "Learn More" and others. Instead of using "Buy Now" or "Schedule a Call" or other direct calls to action. If your customer is ready to buy, make it easy for him/her to buy! Do not put something in their way.
There is a place for educational content, for helping through the sales process; but once they are at the place of purchase, make that decision easy. Tell them what to do next.
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